Poste Italiane App
In order to provide customers with a single access point to the Poste Italiane service platform by overcoming the fragmentation of channels and products and services (from 3 Apps to 1 Poste Italiane App), as well as to ensure a customer-centric approach by offering an integrated and simple experience across channels aimed also at increasing the use of its services, Poste Italiane has developed a dedicated application that allows access to all services provided to customers. In the 2025-2026 timeframe, the Group planned to increase application utilisation by increasing the services available on digital channels in everyday and lifetime needs management. The new app adapts to the behaviour and needs of the individual customer thanks to a high degree of customisation through the use of artificial intelligence and the application of the 4 identified aspects (dedicated functionality, relational model, content, visual identity) and the 92 elements of content customisation within it.