Continuous improvement of the poste.it retail site to enhance access to information and services of the Poste Italiane omnichannel platform
Poste Italiane has developed a continuous improvement process for its website in order to address customer feedback such as issues encountered for shipment tracking searches, which were considered very complex, or when searching for physical locations and premises (Post Offices, PuntoPoste, ATMs) to facilitate user reachability. Finally, Poste Italiane has implemented initiatives to simplify the surfing of various areas of the site, facilitating, for example, the surch of products, their purchase and services use, Poste Italiane has developed a constant implementing and improving process for its website.